Aura Scale - Global E-Commerce Growth Engine
Scaled an international direct-to-consumer brand from $150K to $1.8M in annual revenue with an average 4.6x sustained ROAS.
Aura Digital Lifestyle
Performance Marketing
2023
Strategy & Engineering
Executive Summary
Aura Lifestyle was looking to break past a revenue plateau by restructuring their digital advertising funnel and post-click customer journey.
The Challenge
Rising customer acquisition costs (CAC) and cookie deprecation severely weakened their legacy social advertising attribution.
Our Strategic Solution
- Implemented First-Party Server-Side Tracking and Conversions API (CAPI).
- Created high-velocity creative testing frameworks producing 30+ ad variations weekly.
- Redesigned conversion-focused landing pages with sub-second mobile speeds.
Impact & Results
Scalable 4.6x ROAS across 14 markets and sustained 1200% ARR growth.
Technologies & Deliverables
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